Materiality

Identifying and Reviewing Materiality

The DENTSU SOKEN Group promotes management based on its sustainability policy, in a bid to contribute to the realization of a sustainable society. In light of the SDGs, international guidelines, DENTSU SOKEN Group business strategies, and Dentsu Group initiatives, in 2022 we identified issues of particular importance to both stakeholders and the DENTSU SOKEN Group. These, we believe, must be addressed as materiality, which we review regularly.

In line with our new medium-term management plan "Contributing to Progress in Society 2027", launched in 2025, we reviewed materiality to reflect changes in the business environment and social issues surrounding the Group.

This resulted in the identification of three priority themes related to people, technology, and governance, as well as nine key issues associated with these. The Group will continue to address materiality and contribute to the creation of a sustainable society.

Material Issues Identified

Material Issues Identified

Key Performance Indicators and Targets

Material Issue1 KPI Target Planned Due Date Scope of Target2 KPI- and Target-related Initiatives and Data
Strengthening of human capital Employee count

Consolidated headcount of 6,000 employees

2027

Consolidated

Operating profit per person

¥5.25 million

2027

Consolidated

Average training expenses per person

¥200 thousand

2027

Non-consolidated

Engagement score

Maintain a score of 70% or higher obtained from survey conducted by Great Place to Work® Institute Japan

Every year

Non-consolidated

Presenteeism3 loss ratio

12%

2027

Non-consolidated

Absenteeism4 lost days5

Within 4.0 days

Every year

Non-consolidated

Promotion of DEI Percentage of female managers

16.50%

2030

Non-consolidated

Percentage of female hires

30%

Every year

Non-consolidated

Disabled employee retention rate

Over 90% after 1 year

Every year

Domestic Group 1

Contribution to the resolution of social and environmental issues Regional revitalization-related sales

¥5 billion

2027

Non-consolidated

Creation of new business R&D investments

Cumulative three-year investment of ¥15.0 billion

2027

Consolidated

Demonstration of our technological implementation capabilities Advanced digital PJ lead personnel(Tentative name) (Under review)
Strengthening of corporate governance Evaluation of Board of Director effectiveness

Ensure and improve effectiveness

Every year

Consolidated

Enforcing of ethical compliance and respect for human rights Number of Major Compliance Violations

0

Every year

Consolidated

Percentage of employees receiving (e-learning-based) training related to ethics and compliance (including harassment training)

100%

Every year

Domestic Group 2

Important supplier procurement survey response rate

100%

Every year

Non-consolidated

Enhancement of information security management Information security compliance training attendance rate

100%

Every year

Non-consolidated

Number of serious leaks of client project-related information, personal information

0

Every year

Domestic Group 2

Notes:

  • 1.
    The Company does not establish KPIs for its “Application of appropriate risk management practices.” However, it will publicly disclose results generated through activities associated with these material issues on an annual basis.
  • 2.
    Non-consolidated: DENTSU SOKEN alone; Domestic Group1: Excluding ESTECH Corporation and Mitsue-Links Co.; Ltd.; Domestic Group 2: Covers DENTSU SOKEN and DENTSU SOKEN Group companies in Japan; Consolidated: Covers DENTSU SOKEN Group companies overseas
  • 3.
    A situation in which productivity is declining due to health problems
  • 4.
    Absence from work due to health problems (sick leave)
  • 5.
    The taking of leave by employees still working due to poor health

Please refer to thisOpen PDF file in new windowfor the progress of achievements linked to Material issues and the main initiatives and topics related to them.

Identifying Material Issues

We identify and review materiality through the following process. We will continue to review these issues periodically going forward, taking into account changes in the environment and other factors.

Step One Identify Issue Elements

We have identified 40 characteristic elements of material issues by referencing and analyzing SDG-related and other initiatives; international guidelines such as the GRI Standard and the SASB Standard; and requirements of ESG assessment organizations such as the FTSE and MSCI.

Step Two Rate the Importance of Elements

We evaluated the importance of the issues identified in step one from the perspective of the DENTSU SOKEN Group and from that of its stakeholders. For the DENTSU SOKEN Group perspective, we evaluated opportunities and risks in terms of the impact we expected the society and environment to have on the Group, as well as the impact we expect the DENTSU SOKEN Group will have on the society and environment.

Step Three Categorize and Validate Details

We reviewed and categorized details associated with elements of the material issues identified as highly important in step two. They are relevant to our corporate philosophy, long-term management objective Vision 2030, and new medium-term management plan "Contributing to Progress in Society 2027", as well as to Dentsu Group initiatives. At the same time, we closely examined and considered various KPIs and targets. 

Step Four Identify Material Issues

With the approval of the DENTSU SOKEN Group’s Sustainability Promotion Council, we have identified three key themes and nine related material issues that must be prioritized in its business operations.

Material Issues Matrix

Material Issues Matrix

Initiatives within the Dentsu Group

DENTSU SOKEN is represented on the Dentsu Group’s CSR Committee, which formulates and assesses members’ sustainability strategies with a focus on the year 2030.

By considering risk awareness and opportunities for resolving issues, based on the World Economic Forum’s annual Global Risks Report, the committee assesses the impact of the Group’s activities on society.

See below for information on Dentsu Group initiatives and Integrated Reports.