Message from the President

Striving to be an unprecedented research institute that is the trusted choice of society, companies and consumers

The thoughts behind our change of name to DENTSU SOKEN INC.

The company was established in 1975 as a joint venture between Dentsu (now:DENTSU Group) and the US-based General Electric Company (GE). In the years since, we have operated as a system integrator with unique DNA, expanding our business by being among the first to uncover customer challenges and needs, and solving them through the implementation and provision of IT.
Nearly five decades after being established, the Group is now pursuing self-transformations aimed at further growth. In Vision 2030, our long-term management vision, we defined our ideal positioning in 2030 as commanding a presence that “meets the expectations of society, companies, and consumers,” and declared four self-transformations aimed at becoming a company with diverse talent, a wealth of technologies and various solutions. Now as part of these efforts and with the aim of effecting a rebranding and repositioning, from January 2024 the company name changed from Information Services International-Dentsu (ISID) to DENTSU SOKEN.
The name “DENTSU SOKEN” was chosen to reflect the brand and trust that ISID and the DENTSU Group have cultivated to date, combined with the image of “supporting companies and people’s lives” conjured by the word “Research Institute.”

A future envisioned as a combination of System Integration, Consulting and Thinktank

As our System Integration function, we will leverage deep industry and practical knowledge in the four business segments we have targeted to date (Financial Solutions, Business Solutions, Manufacturing Solutions and Communication IT) and IT capabilities as strengths to further drive DX implementation for companies, government agencies, municipalities and other customers. As our Consulting function, we will consolidate the methodologies and expertise unique to our group companies to lay out a roadmap extending from the setting of challenges and strategy formulation through to IT implementation.
And as our Thinktank function, we will add technology aspects to the insight into society and consumers we have accumulated over more than three decades as an organization of the DENTSU Group, disseminating information and offering advice to foster an awareness of social issues.
By coordinating the three functions of System Integration, Consulting and Thinktank, DENTSU SOKEN will deal in earnest with society as a whole, including government agencies, municipalities and consumers as well as companies. In doing so, we will create a cycle that runs from the proposal of issues to their technology-driven solutions, supporting and realizing an evolution into a better society.

HUMANOLOGY for the future - Bringing people and technology together to shape the future.

HUMANOLOGY for the future - Bringing people and technology together to shape the future.
This is the corporate vision that we continue to advocate from our years as Information Services International-Dentsu (ISID). This vision embodies our desire to “work in earnest with each person to make their lives more comfortable through technology, to contribute more to corporate growth, and above all, to be a company that further enriches society.”
Embracing our new name, we at DENTSU SOKEN will continue to pioneer the future and create new value with the power of people and technology.

Ryoichi Nawa
President, CEO & COO